Let's face it. We all like to waste time. Tansky Toyota doesn't mean in the grand scheme of things. In fact, our society today is more production focused than ever. What we mean is that everyone needs a little escape from all that hard work and productivity now and then. We need to have a bit of mindless fun. Not only does Toyota understand that but it has decided to build off of that need in an innovative way. The automaker has created an interactive website that allows users to spend a few minutes "wasting time" while also promoting the highly anticipated Toyota FT-86.
The "FT-86 World Report" website provides a downloadable app that gives iPhone users the chance to upload pictures of the Toyota FT-86 spotted around the world. Now, we know what you are probably thinking. The rear-wheel drive coupe won't be released until the Tokyo Motor Show in December. That is completely true. However, word on the street is that Toyota is already test driving FT-86 concept models around public streets and a lucky few will actually be able to spot and snap it. Additionally, app users can take a picture of their surroundings with an image of the new model digitally imposed and upload them to the "World Report" website. The site then gives visitors a chance to view FT-86 "spottings" in their area and learn a bit more about the model.
Is it a fun game or a creative marketing strategy? Tansky Toyota thinks "FT-86 World Report" is both. And for the millions of Toyota fans anxiously waiting to finally see the new model, the game might not be just an amusing little "waste of time" after all. For them, it is a chance to engage with the brand they love.
You can also engage with the Toyota brand by test driving any new Toyota model available at 6300 Sawmill Rd Dublin, OH 43017. To set up a time that works for you, simply contact us online. And as always, be sure to stay tuned for more Toyota news!